Giving concrete a second life
Changing an industry takes more than bold ideas. It takes a coalition ready to act. That’s why PwC, Frydenbø, Brødrene Ulveseth, Building Innovation, Sweco, Grieghallen Utbygging, FutureBuilt and Rockslice have joined forces to rethink the future of concrete.
The mission: to turn demolition waste into value, in a way that is scalable, profitable, and built for the future.
Where the idea originated
The concept first emerged on large projects where massive amounts of concrete had to be removed. Instead of sending demolished concrete straight to landfill, one bold thought surfaced:
What if concrete could be cut into reusable blocks, almost like oversized LEGO bricks that could be stacked into the next building?
That simple question became the foundation for today’s effort:
transforming demolition waste into opportunity.
Why it matters now
One demonstration of reuse is interesting, but it does not move the industry forward. For reuse of concrete to have real impact, it has to work at scale. That is what this project is here to find out:
Practical in execution
Economical in the market
Sustainable for the future
Because without a strong business case for concrete reuse, the industry will not change.
Who’s on board?
Behind the initiative stands a diverse group of heavyweights: PwC, Frydenbø, Brødrene Ulveseth, Building Innovation, Sweco, Grieghallen Utbygging and FutureBuilt, bringing together business, contractors and public actors to rethink the future of concrete.
Among the partners, Brødrene Ulveseth plays a particularly hands-on role. As one of Western Norway’s leading contractors, they bring expertise straight from the construction site. Their role is to make sure reuse ideas don’t stay theoretical, but actually work in practice, from demolition to rebuilding.
“For us, sustainability only matters if it works on site. Concrete reuse has to be both practical and profitable to make a real difference.”
What we’re building
The project focuses on the entire value chain:
Where should the concrete come from?
How should it be processed?
What can it be reused for?
Where does it cost money, and where does it generate value?
Instead of reinventing the wheel, the project taps into the best expertise across the construction industry to map a scalable path forward, from demolition waste to new building blocks.
Why Rockslice makes it possible
Concrete cutting has long been a tough and costly process. It is loud, slow, expensive, and leaves behind bulky chunks of concrete that no one knows what to do with.
“People do not cut concrete because they want to. It is loud, slow, expensive, and leaves you with chunks nobody knows what to do with. Rockslice’s technology changes this by turning a frustrating necessity into a real opportunity.”
— Ørjan Kongsvik Aall, Manager, PwC
This is where Rockslice changes the game. Our patented water-powered cutting technology makes the process cleaner, faster, and much easier to manage. And instead of useless debris, it delivers valuable building blocks directly on site.
That is why we believe the reuse of concrete is not just ambitious, it is achievable.
Circular. Scalable. Profitable.
That is the future we are building for concrete.
